For this post we are going to use a “content pattern” that makes the blog post easier for readers to digest. We will use an image, headline, text pattern, which also makes it easier for you to write. Here is an example:Title: The Top 5 Thought Leaders in the [your industry] that you need to follow
[Intro] (delete me)
How many of these incredible people do you know? I’m going to share the top thought leaders in the [industry] that really changed my life for the better.And by the end of the article, you will discover [add a few important takeaways that will create curiosity and motivate the reader to stick through it to the end].Ready? Let’s dive in!
[Now we are going to start the content pattern. Notice how this will make it easier for the reader to understand where they are at in the post.]
[For the image, you can either 1) use a pretty stock photo that somewhat represents the person… for example if it is a gardener you can find some beautiful flowers. Or if the person has a website, you can take a little screenshot of the website and put it here as well.]
Leader #1: [someone’s name or website]
Now you’ll want to write 100 – 200 words about this person and what makes them a powerful influence in your niche. I would also add a link to the bottom of each list item to their website – this way if someone really likes what you wrote about them, you make it easy for them to learn more on their own.
It also builds up a lot of goodwill with the leader for when you share this post with them. They might even share the post with their entire audience because you will probably make them look so good – and who doesn’t want a bit of free press!? This is a powerful way to grow your list by uplifting and featuring leaders who already have an audience.
“This is a special quote or thought that this leader highlights in her work”
Leader #1
You can learn more about [Leader #1] by checking out their site.
TECH TIP:
When linking out to your leaders, I recommend opening your links in a new tab. That way they can continue reading your post while checking out your recommendations at the same time.
Leader #2: [someone’s name or website]
Now you’ll want to write 100 – 200 words about this person and what makes them a powerful influence in your niche. I would also add a link to the bottom of each list item to their website – this way if someone really likes what you wrote about them, you make it easy for them to learn more on their own.
It also builds up a lot of goodwill with the leader for when you share this post with them. They might even share the post with their entire audience because you will probably make them look so good – and who doesn’t want a bit of free press!? This is a powerful way to grow your list by uplifting and featuring leaders who already have an audience.
“This is a special quote or thought that this leader highlights in her work”
Leader #1
You can learn more about [Leader #1] by checking out their site.
Leader #3: [someone’s name or website]
Now you’ll want to write 100 – 200 words about this person and what makes them a powerful influence in your niche. I would also add a link to the bottom of each list item to their website – this way if someone really likes what you wrote about them, you make it easy for them to learn more on their own.
It also builds up a lot of goodwill with the leader for when you share this post with them. They might even share the post with their entire audience because you will probably make them look so good – and who doesn’t want a bit of free press!? This is a powerful way to grow your list by uplifting and featuring leaders who already have an audience.
“This is a special quote or thought that this leader highlights in her work”
Leader #1
You can learn more about [Leader #1] by checking out their site.
TECH TIP:
When linking out to your leaders, I recommend opening your links in a new tab. That way they can continue reading your post while checking out your recommendations at the same time.
Leader #4: [someone’s name or website]
Now you’ll want to write 100 – 200 words about this person and what makes them a powerful influence in your niche. I would also add a link to the bottom of each list item to their website – this way if someone really likes what you wrote about them, you make it easy for them to learn more on their own.
It also builds up a lot of goodwill with the leader for when you share this post with them. They might even share the post with their entire audience because you will probably make them look so good – and who doesn’t want a bit of free press!? This is a powerful way to grow your list by uplifting and featuring leaders who already have an audience.
“This is a special quote or thought that this leader highlights in her work”
Leader #1
You can learn more about [Leader #1] by checking out their site.
Leader #5: [someone’s name or website]
Now you’ll want to write 100 – 200 words about this person and what makes them a powerful influence in your niche. I would also add a link to the bottom of each list item to their website – this way if someone really likes what you wrote about them, you make it easy for them to learn more on their own.
It also builds up a lot of goodwill with the leader for when you share this post with them. They might even share the post with their entire audience because you will probably make them look so good – and who doesn’t want a bit of free press!? This is a powerful way to grow your list by uplifting and featuring leaders who already have an audience.
“This is a special quote or thought that this leader highlights in her work”
Leader #1
You can learn more about [Leader #1] by checking out their site.
TECH TIP:
When linking out to your leaders, I recommend opening your links in a new tab. That way they can continue reading your post while checking out your recommendations at the same time.
Conclusion
Although the word “Conclusion” sounds stuffy – it’s really effective. Many readers will read your intro, then skip right down to the conclusion, and will determine whether the entire article is worth reading. You can also use “Key Takeaways” or something of that nature if you’d like.
The goal here is to tell them what you just told them 🙂 Wrap it up by reminding them why these influencers are great, and why the topic you are discussing is really important to dive deeper into.
Once you’ve recapped the post, it’s time to transition into the call to action, which is the most important part of the blog post! They’ve read your entire article which means they are likely a perfect prospect to take your relationship further. So you can add whatever YOUR next step is:
There are two rules I’d like for you to follow here.
Rule 1: Only ask for ONE thing! A confused buyer buys nothing. A confused reader takes no action. So decide which is your most important action, and ask for that.
Rule 2: Make it logical! If your call to action makes them scratch their head… change it! Let me give you an example:
If your article is about the top 10 influencers in the parenthood space, I wouldn’t make my call to action to sign up for a free marketing course… The content of the article is not related to the call to action. If you don’t have a relevant freebie to pitch, then it’s a great opportunity to ask for comments, shares, etc.